Brazil Activates Microsoft’s AI Strategy with Local Use Cases

“Microsoft is moving AI into the future, from speculation to practical applications,” said Bill Huber, partner, digital platforms and solutions, for ISG. “Companies and ecosystem partners in Brazil are helping to turn this vision into reality.”

Brazil is benefiting from Microsoft’s global strategy of investing in emerging markets, with the company recently expanding its data centers in the country, the report says. Brazil’s rapidly growing technology sector and economic importance in Latin America make it a likely site for significant AI initiatives. Building on lessons from Microsoft initiatives in developing countries such as India, there is strong AI potential in sectors including agribusiness, financial services and health care.

ISG expects increasing adoption of AI-based solutions in Brazil by large enterprises and technologically advanced sectors in the near term, followed by midsize companies using Copilot tools in the medium term and possibly a transformation of Brazilian business in the long term.

Organizations in Brazil are expected to use Copilot’s capabilities as a universal AI interface to make significant business impacts through linguistic and cultural adaptation, ISG says. By using Copilot to perform natural-language processing in Brazilian Portuguese and understand unique cultural contexts, companies may change the way users interact with technology and gain significant competitive advantage. Some large enterprises are already using Copilot to optimize processes specific to Brazil, including customer service, automated regulatory compliance and project management adapted to the local culture.