London to Help Businesses Unlock Their Customer Data

Sustainable growth has become more challenging than ever in an increasingly uncertain business environment. According to research, 71% of SMBs are concerned with customer acquisition.* Mailchimp’s latest set of tools is designed to address this need by providing a connected, data-driven solution that empowers businesses to engage with customers more effectively, boost conversions, drive repeat business, and generate more referrals—accelerating long-term growth.

Built on the Intuit platform, these tools leverage AI to segment data and surface actionable insights for the user with higher-quality zero-party data, enhancing the insights they can glean and act on. By automating these tasks, the Intuit platform is powering done-for-you experiences that are saving businesses time and giving them more insights to better run and grow their business.

“Mailchimp is evolving into the essential bridge between advertising and customer relationships for businesses, seamlessly connecting ad campaigns to powerful marketing automation that nurtures leads and drives sales,” said Ken Chestnut, Director of Global Partner Ecosystem, Intuit. “We're closing the loop between advertising, marketing automation, and powerful customer insights, giving businesses the tools to engage at the right time and place of the customer journey from attracting new leads and nurturing relationships to driving conversions and building lasting loyalty.”

Over the past year, Mailchimp has focused on updating its marketing product to strengthen its ability to drive revenue for brands, totaling over 2,000 product updates and enhancements since December 2024. This includes enhancements like simpler audience segmentation, faster loading times across the app, a more powerful Marketing Automation Flows feature (formerly Customer Journey Builder), and more. These latest product features represent the next step in Intuit’s journey to become the end-to-end business platform that integrates the power of Mailchimp and QuickBooks, enabling customers to both run and grow their business, all in one place. These features connect the tools and data providing insights and action that delivers instant quality in every customer interaction and ensures continuity across the entire customer journey. The following products were announced this morning at Mailchimp’s FWD: London event:

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gergeo 27.02.25, 12:10